Hallmark
Social Campaign
A hand when you need it most!
We’ve all been there—juggling endless to-do lists, caring for kids, and trying to stay on top of your daily life. That’s where Hallmark comes in. They’re here to lend you a hand, making your life a little easier and helping you focus on sending heartfelt cards and gifts to the ones you love.
We’re proud to introduce our newest brand character: a purple giant hand. Designed from scratch, it’s fully functional—from pinky to thumb. Reminding Emma, and all of you at home, to pay attention to everybody around you. And let’s be honest, we could all use an extra hand every once in a while.