Ready for the next generation?

To be at your best, you need to start your day fresh. That way, you can face every challenge with confidence. Robin van Persie knows what it takes, just like Gillette. Now it's time to prepare the next generation. Are you ready, Shaqueel?

Filming across two locations on a single day, we made sure everything flowed smoothly—just like Gillette. Combine this with the clear vision of our director, and you got yourself a fresh and pitch-perfect TV-commercial.